Getting Some Perspective
Every entrepreneur hits a wall eventually.
For some, it’s a slow burn – the creeping sense of “I’m not sure this is working.” For others, it’s a crash – a failed launch, a scary tax bill, a business partner fallout. But whether it comes gradually or all at once, the question is the same:
What now?
The entrepreneurs who move through these moments with grace – who bounce back faster, stronger, clearer – are the ones who’ve taken the time to really know themselves.
Because without that inner clarity, every wobble feels like a collapse. Every change in the market feels like a threat. Every new opportunity feels like another spin of the roulette wheel.
But when you know who you are, what you stand for, and what you want to build and who for – you get perspective.
You stop reacting.
You start responding.
Why this matters more than strategy
It’s easy to get caught in the weeds of tactics – what funnel to build, what platform to use, what pricing model to follow.
But none of those things will save you if they’re not anchored in clarity about you.
What do you value?
What do you believe about work, money, impact?
What kind of life do you actually want your business to support?
What lights me up? What dims my flame?
What would I do for fun if money was no object?
Without answers to these, it’s far too easy to build a business that looks successful – but feels hollow.
Exhausting.
Misaligned.
You’ll be chasing other people’s goals, stuck in a model that doesn’t suit your energy, and wondering why you still don’t feel successful.
Why you are not achieving more success.
How I found my way back (more than once)
After The Money Gym, I didn’t just have to rebuild a business – I had to rebuild myself.
One of the potential side effects of taking 100% responsibility is that you can slip over into blaming yourself. Thinking that there might be something wrong with you, that caused the problem or crisis.
You forget that hundreds of thousands of entrepreneurs have been where you are now, facing a nasty situation that you need to find a way out of.
Back in 2010 I had to figure out what I really wanted – not what looked impressive on paper, not what fit the trends, not what would scale fastest.
(Although I kinda needed something that would work and ideally as fast as possible)
I started asking:
What work lights me up?
What do I want my days to feel like?
Who do I actually want to serve – and what problems do I love helping them solve?
What would they pay for, consider unbeatable value, while covering overheads and making a profit for me?
Answering these questions helped me re-centre. They gave me something solid to build around. Something more real than just chasing the next big idea.
Today’s Action:
Grab a journal. Free-write on this prompt: “If I could rebuild my business to support the life I truly want – what would change?”
Write your non-negotiables. What do you refuse to sacrifice anymore? What are you no longer available for?
Note your energisers. What tasks, people, or projects give you more energy than they take?
I was lucky, in the Money Gym we had worked with some amazing people and I had an idea of what their biggest challenges were, the ones they would pay a fair rate to solve.
Perspective comes when you pause. When you zoom out. When you stop reacting and start remembering who you are.
The better entrepreneur doesn’t just build a business.
They build it around their truth.
New Around Here?
The 'Better Entrepreneur Blueprint' is being published on my blog here, and on my Substack totally free of charge.
Sessions drop Monday, Wednesday and Fridays. This is:
Phase 1: Foundations
Session 5: Getting Some Perspective
Want to start from the beginning? Back to Day One 'The New Entrepreneurs Rising'
In a hurry? Get the book on Amazon, or get the book and interactive app here on my website. However, you still need to subscribe to this course as we'll be exploring the 25 Lessons more deeply and you'll enjoy insights on you can apply each one to your business.
Subscribe now via email or substack app so you don't miss the next instalments:
Photo by Andrés Moskona on Unsplash