The Original Human Skill?

Better Entrepreneur Blueprint

Once Upon A Time...We Were ALL Entrepreneurs!

Long before LinkedIn profiles and corporate ladders, human beings survived — and thrived — by thinking and acting entrepreneurially.

If you weren't born into a wealthy land-owning family, you didn't have a tidy job waiting for you after adolescence. You had to build your life with your own hands, your own skills, and your own wits.

Most people would apprentice under a master - a blacksmith, a weaver, a merchant - not because of school grades or test scores, but because of natural inclination, raw talent, and the quiet pull of genuine curiosity. Over years of practice, often working for little or nothing at first, you would learn a trade inside and out. You'd build relationships, earn a reputation, and eventually take over a workshop or start one of your own.

Entrepreneurship wasn't an option. It was the norm.

Then came the industrial revolution. Factories needed obedient workers who could show up on time, follow instructions, and suppress their creative instincts in favour of repeatable efficiency. The education system evolved to support this new economy — designed less to ignite independent thinking, and more to train good factory workers (and, for the promising few, some factory managers).

Over the past 140 years, we've been subtly groomed to believe that stability means conformity. That the smart path is to follow instructions, colour inside the lines, and hand over our time and talents in exchange for a steady pay cheque.

But the world is shifting again — and this time, it's doing so at speed.

The financial systems we were taught to trust are unravelling. The promises of job security and steady progression are disintegrating. AI, automation, global debt collapse, political and social instability — they are all accelerating the end of the industrial-era dream.

The next wave of entrepreneurs won't look like the ones who dominated Instagram in the 2010s. They won't be hyped-up bros selling to other bros. They won't be "personal brands" built on nothing but attention and hot air.

They will be people who can make things. Grow things. Fix things. Cook and create. Teach and nurture. Protect and build.

They will be tailors, gardeners, teachers, seamstresses, builders, hunters, healers, defenders.

The men who can hunt, build, guard, and grow.The women who can nurture, create, teach, and trade.

Real skills. Real value. Real entrepreneurship.

I'll never forget when I realised that digital marketing skills weren't going to be much in demand if society collapses and it all goes Mad Max.

Then I remembered, with a sigh of relief, I remember marketing before the internet.

More importantly perhaps, I can cook well. I can sew well (and make the papers patterns to do that systematically). I can bring up children safely, having managed it with two of my own. I can tell stories and teach others how to write books.

I do have a value outside a laptop.

And I know what it takes to become an entrepreneur.

Entrepreneur

/ˌɒntrəprəˈnəː/

noun

1. a person who buys certain goods at cost, transforms them into another, more valuable item and sells it

2. a person who relies on themselves, is proactive and takes 100% responsibility for results

3. a person who sets up a business or businesses, taking on financial risks in the hope of profit.

I've learned this the hard way, over 28 years. I know what it takes. I know what you need to know, and how you can learn it. I literally wrote the book to teach you how to be 'A Better Entrepreneur' and learn the 25 lessons I learned along the way.

But nobody wants a book anymore. Hardly anyone reads, even the readers like me. They prefer to digest information in bite size nuggets, or via audio, listening while doing chores, walking the dog or working out.

So I'm creating a short course, built around the lessons learned in my life and shared in my book. Easily digestible, written and published on my blog and Substack, with audio going out on my podcast.

This course is called 'Better Entrepreneur Blueprint' - for now - is about reclaiming those original, essential human instincts.

It's about stepping away from the worn-out script of "work harder, climb faster" — and stepping into the much older, much more natural path of building a life (and a business) that fits you, your talents, and the world that's actually coming.

If your instincts have been telling you there's more for you than the standard career path...

If you're ready to think more boldly, act more courageously, and create more deliberately...

Welcome to The Better Entrepreneur Blueprint.

The journey begins now.

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New around here?

The 'Better Entrepreneur Blueprint' is being published on my blog here, and on my Substack totally free of charge.

Sessions drop Monday, Wednesday and Fridays.

Want to start from the beginning? Back to Day One 'The New Entrepreneurs Rising'

In a hurry? Get the book on Amazon, or get the book and interactive app here on my website.

Subscribe now via email or substack app so you don't miss the next instalments:

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Photo by Hasan Almasi on Unsplash