YouTube SEO (Get Your Video Onto Google)
I just came across this YouTube SEO tip on my Facebook Memories and thought I’d share it here to save it for posterity. You can also enjoy regular marketing tips on my Marketing Playlist on my YouTube channel @nicolacairncross.
Here are my Top Tips on getting your videos shown on both YouTube and Google. Google owns YouTube so loves to show videos in search results. YouTube has its own search engine, powered by Google so if you follow these simple instructions your video should do well.
Even if you have an old video that you think could do better, try these tips out (even if your original uploaded video is not titled accordingly).
** Top 5 Tips On How To Get Your Video Shown Higher On YouTube **
1. Decide on the 3-word phrase that you think most describes your video - before you make it ideally. Go to Google.com homepage and type it in. For example, we’ll use ‘Iron A Shirt’. You’ll see that it’s listed first but underneath it are the two phrases that also get a lot of searches, ‘Iron A Shirt Quickly’ and ‘Iron A Shirt Correctly’. Make a note of those.
2. Save your video ready for upload, call it iron-a-shirt.mp4. Upload it now, and make sure the key phrase ‘iron a shirt’ is in the title of your video, the first line of your description and the last paragraph of your description. Weave in the words ‘quickly’ and ‘correctly’ into your description too.
3. Go to the homepage of YouTube and type in the search box ‘iron a shirt’. Click the Filters link and sort the results by View Count.
4. Scroll down and find 5 more videos that are highly relevant to your audience with the same key phrase in the title. Right-click on them to open them in a new tab in your browser. Copy and paste the Title and Share link of each one into a new section in your video description called ‘You May Also Enjoy…’ Make sure it’s above the last paragraph of your own description though.
5. Make sure your key phrase ‘iron a shirt’ plus the other ‘sub’ phrases you have found are all included in the tags of your video. Always add a unique tag to your video tags, like CAIRNXVID or NCVIDEO (but with YOUR initials) so that YouTube knows which other videos to show at the end of yours. You can set that up in the default settings of your channel.
Click the box to see your sub-titles / captions (which were done automatically after a couple of days) by YouTube. They will naturally include your key phrase, which you will have spoken several times as you made the video. The subtitles will also include naturally related key phrases that YouTube and Google would expect to see there. Just check that your name, your business name and the call-to-action URL are correct (and also appear in your description!). This also enables auto-translate. I can see that someone is watching my videos in Polish, from looking at my YouTube Studiio stats.
I'd love to hear how well your videos do, after using these tips, so do let me know in the comments below!