Afternoon!
What if you could transform your online business with just a few strategic tweaks? This episode is packed with practical insights to help you optimize your online presence and boost your performance. We'll guide you through essential steps to triage and maintain focus, ensuring your website's clarity and user-friendly navigation. Learn to leverage Google Analytics for valuable data and discover effective content marketing and paid advertising strategies to drive traffic and highlight your lead products.
Plus, we share a compelling success story and recommend must-read resources to elevate your marketing game. Treating your business as an investment is a game-changer, inspired by insights from the "Rich Dad" series. We'll explore the emotional attachments that often cloud business valuation and provide a clear framework for objectively assessing your enterprise based on track record, profitability, and asset base.
Get an understanding of the unique challenges small business owners face when selling, and why scaling to a workforce of over 50 is a rare achievement. This honest discussion sheds light on the common pitfalls and helps you see your business through an investor's lens. Running a lean and efficient business is more critical now than ever. We delve into strategies for minimizing costs and maximizing revenue without falling into the trap of unnecessary expenditures.
Learn about key financial metrics, the benefits of mentorship, and the power of outsourcing tasks and leveraging modern business practices like virtual assistants and remote work. Reflecting on the trials and lessons of 2020, we offer practical advice to prepare your small business for the future.
This episode is essential listening for any entrepreneur looking to thrive in an ever-changing business landscape.
Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.
Till next week!
Warm regards
Nicola
P.S. When you are ready, here's how I can help you:
My book 'A Better Entrepreneur' is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way. My blog usually has some good articles on it too.
The YouTube Channel is regularly updated. Here's a quick presentation I did for an entrepreneur's virtual event recently (and there's plenty more on the channel there, so don't forget to subscribe).
Prefer to listen? Subscribe to the podcast via Substack, on YouTube or your usual favourite podcast platform. Look for 'A Better Entrepreneur' with Nicola Cairncross.
Not sure what you need? Book a free 15-minute Triage Call
Ready to move forward and find the hidden gold in your business? Want more 1:2:1 attention? Check out your 3 main options for working with me here.
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