A Better Entrepreneur With Nicola Cairncross
A Better Entrepreneur
You Can't MAKE Money (What To Do Instead)
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You Can't MAKE Money (What To Do Instead)

Afternoon! Join me today as I address a pressing issue some of you have reached out about: the urgent need to make money quickly.

As I wrote a book about it ‘The Money Gym’, it’s not so unusual. Drawing from my personal experiences and a brilliant piece from the AI Marketers newsletter, I explore the concept that you don't make money, you … wait for it … have to earn it.

I discuss the importance of providing value, building products, offering services, and solving problems to generate income. Additionally, I share some actionable insights on leveraging newsletters and engaging with the right audience online to boost your visibility and sales. In this episode, I also highlight the significance of staying top-of-mind for your potential clients and the necessity of making the right offers to the right people.

I'll guide you through strategies to identify where your target audience hangs out online and how to position yourself as an expert in your field. Avoiding corporate clients for quicker results and sharing practical tips on crafting compelling offers, this discussion aims to help you turn your value into earnings effectively and efficiently. Tune in and get ready to change your approach to earning money!

Then, after a quick testimonial from Matthew Moody, who I helped with his campaign social media, we explore entrepreneurial strategies and outreach, starting with the inspiring story of vibrant Facebook groups for entrepreneurs. I share how consistent participation in these groups can lead to meaningful interactions and business growth. Learn about the benefits of scheduled one-to-one sessions, utilizing online diaries for seamless appointments, and the importance of a structured weekly planning system inspired by Stephen Covey's Seven Habits.

Plus, I introduce my book "A Better Entrepreneur," packed with practical lessons for freelancers and small business owners.Listen in as we also navigate the excitement of travel plans and property investments, focusing on alluring destinations like Portugal, Sicily, and southern Italy. We discuss the triumphs and challenges of incorporating technology into business, including a failed live demo of ChatGPT and the resolution of software issues.

The episode highlights the significance of mobile-friendly website designs and the trend toward single-page websites for enhanced user experience. Wrapping up, we emphasize the power of weekly accountability practices in fostering a constructive mindset and steady business progress. Remember to like, share, and subscribe for more insights and tune in next Friday for more valuable tips and strategies!

Prefer to read? Visit my blog over at NicolaCairnX.com/blog to find this week’s topics.

Till next week!

Warm regards

Nicola

P.S. When you are ready, here's how I can help you:

  1. My book ‘A Better Entrepreneur’ is a great warts-and-all introduction, a business memoir plus the Top 25 lessons I learned along the way. 

  2. Visit my YouTube Channel or Podcast for weekly free content.

  3. Book into my online diary for a 15-minute FREE Triage Call to talk about mindset, your digitial marketing or money.

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Discussion about this podcast

A Better Entrepreneur With Nicola Cairncross
A Better Entrepreneur
A raging entreprneeur herself from the age of 8, Nicola is fascinated with what makes entrepreneurs tick. After many years failing in the real world, Nicola started online at the age of 35, in 1995 with nothing but a book about building websites using HTML. She bought her family's names as her first domains in 1995 and since then has witnessed - and executed on - the arrival of blogging, Twitter & Facebook, YouTube and podcasting. She has vast experience of marketing many “real world” businesses online, Nicola now lives in Shoreham, and visits Greece whenever she can, but travels the world, consulting and creating digital marketing strategies for solo business owners and SME’s. For the more modest business budget, Nicola loves helping aspiring online business owners be more successful via her online Community. Visit Nicola at NicolaCairnX.com and find out more.